McDonald's versus McDo's

I must say I do not like McDonalds. However, I was stranded at the airport in Italy and starving so I went to McDonalds...guilty. I know its terrible I went there in Europe, ay ay ay! But I noticed their menu was Spanish-fied and it made me curious.
I have noticed some American companies market their product in foreign countries by modifying their products to relate more to the culture and people. McDonalds is a great example of this. They have adapted their menu and style to fit into the culture in which it serves. For example, I noticed their advertisements while traveling and they feature items specific to that country.
There was an "Italianized" hamburger complete with mozzarella cheese, sun dried tomatoes, and basil on ciabatta bread. In Germany, they offered beer as a drink choice. In India they even came out with a vegetarian menu to honor the Hindus not eating meat. Norway has McLaks a sandwich with salmon and dill. Chile has an avocado condiment. Greece has a GreekMac, a hamburger in a pita. New Zealand's Kiwi burger has beet, lettuce and an egg on top. So what does Spanish McDo have that we don't? Patatas Bravas with the red sauce, cerveza and gazpacho in the summertime.
They also offer a menu which I think is a great advertising and marketing strategy. They are making this huge global company, local to the people it is serving. They are fitting into the Spanish society to attract as many foreign customers to their American brand as possible. I think that is why they have been so successful outside the U.S. Europe attributes the biggest percentage of sales to the company.