Logorama

From our class project on logos and graphic design I wanted to show this short film entitled Logorama. It is directed by the French animation collective H5 (François Alaux, Hervé de Crécy and Ludovic Houplain.) It was first shown at the Cannes Film Festival 2009, later played at the Sundance Film Festival in 2010, and won a 2010 academy award under for best animated short.

I think this film shows the importance of a company’s logo and the association one draws between a company and its logo due to globalization and popular culture. This film’s message is very powerful and shows how commercialized and branded the world is, in specific American culture/brands. This film’s graphic design is amazing; very creative and insightful. See if you can see any little messages, plays on satire within the story of the film…there are many b/w companies! What do you think about the message this film is portraying? And which American logo do you find graphically interesting?

Logorama from Marc Altshuler - Human Music on Vimeo.