Hola!

This past week my communications journalism class got the chance to visit Hola/Hello Magazine, actually located right by school! This was such a great opportunity to hear all about the operations and mission of this major magazine company.
When we arrived, we were given a tour of the building. The first floor is Hello and the Second floor is Hola. The place looked a lot like what I expected. A bit chaotic. Papers everywhere, people running around working on the latest celebrity news and rushing to make deadlines. Once inside the Hola magazine conference room, the overseer of Hola Magazine introduced us to the company and its mission as well as shared some important history, founding, and their style and perspective on reporting their journalism.
We learned they are a very popular Spanish celebrity magazine, and known as a more reputable, upscale celebrity publication. They do not gossip, but tell facts and are always spinning the celebrity stories in a positive, light-hearted light.
He told us they are online as well and a good percentage of the traffic comes from the States, even though they do not have it running in the States. A woman named Isabella is in charge of the online website and explained to us a little bit about what she does and the importance of keeping up with technology these days. Using it to advertise, promote, increase customer loyalty.
We also discussed styling design choices that have made the company so successful. These choices include having big, clear pictures, big bold type, and not many long articles.
An internship here would have been so great, if only I would have known back in August! Overall, their company really impressed me- even as a celebrity magazine, they are the most credible and upscale one in Spain.