Friday, November 12, 2010

Graphic Art Ads

The first museum visit: Metropolis

This was such a modern funky gallery. I am interested in working with communications and art and found this museum very inspiring. The gallery consists of all these graphic poster-size advertisement pieces in a clean modern space. The advertisements were subjects of popular culture-brands, people, ideas we all are familiar with, however with a twist of perspective and tons of creative retro flavor. All of these advertisements are so original and have such eccentricity and twisted meaning behind them. The image represents a different meaning than the sole image of the product, or person. The viewer has to think about the image in the context of the askew composition and surroundings. Besides these advertisement posters displayed around the room, they also have complementary exhibition of display boxes containing quirky everyday objects that are reconstructed as artwork. I really liked the high heel that had rows of nails sticking up in the sole of the shoe, exemplifying the pain and torture that high heels cause. Girls, you know what I’m talking about!
I support the mission of this gallery because it showcases innovative, quirky images and concepts that are the total opposite of popular culture images and consumer ideas and purpose. The purpose of these ads is not to advertise the product, but the idea and meaning the artist wants you to find. I think many advertisements all blur in the same category, lacking originality or tact. I find the types of advertisements that are in the gallery much more visually interesting, clever and entertaining. I find myself gravitating to brands that have a different image and can appreciate graphic and quirky advertisement design. I would love to work with designing advertisements, or something where I can use my creativity and artistic eye for design. For instance, I love the quirky advertisements of the makeup brand Benefit. Here are some examples of their work…





Another cool company that does innovative ads is Vitamin Water:


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